Buying her diamond engagement ring. A Man's Guide
You fell in love. That was easy. But finding an engagement ring that's perfect for her... that seems a little more difficult, right? Not at Ben David Jewelers!
Her diamond engagement ring is going to be one of the most cherished possessions she has, so it's important that you find just the right diamond. And with over two hundred rings to choose from, there's no better place to look than Ben David Jewelers.
Just What Are The Four Cs, Anyway?
Buying a diamond should be less like going to school and more like falling in love! At Ben David Jewelers, we won't try to teach you what you don't want to know. That means we won't beat you over the head with the infamous "Four Cs" like some other jewelers... unless you want us to! We just want you to find exactly what you're looking for. We know the perfect engagement ring can go a long way towards making the perfect engagement. If you do want to know something about the Four Cs - color, cut, carat weight and clarity - read on. But remember, the C that really matters to you is cut. Because that's the one that most directly influences the beauty of your diamond.
How do I know I'm buying a quality stone?
This is an important consideration. You should know that the quality of a diamond has nothing to do with size or color alone. But it has everything to do with the 4 Cs: Cut, Clarity, Color and Carat-weight. These four characteristics are what determine a diamond's quality and value.
CUT

Cut is the only C in which man can effect the beauty of a diamond. Cut is the skill with which a diamond is faceted. It determines the play of light in a diamond. A well-cut diamond shines more brightly than a poorly-cut diamond, which will look dim and lifeless. Cut is the primary factor to consider when looking for a diamond because it gives your diamond its fire and sparkle. Variations in the remaining three Cs are often not visible to the naked eye. They are a function of a diamond's rarity. Ask to see the Cleopatra diamond from the Love Story Collection featuring 20th century technology to give you the brightest diamond money can buy.
CLARITY
Most diamonds contain very tiny natural birthmarks known as inclusions. The fewer and smaller the inclusions, the less likely it is that they will interfere with the passage of light through the diamond. Any grade of diamond from Flawless to SI1(slightly included) appears exactly the same to the naked eye. The differences can only be noticed under magnification. The only diamonds in which you can actually see the inclusions are I1, I2, and I3 diamonds. So, when choosing your diamond, remember that clarity determines price as a function of rarity; a flawless diamond will not look differently to the naked eye than an SI1.
COLOR
A diamond with no color is graded a "D." The color scale continues to a "Z" grade, with diamonds getting progressively more yellow. A "D" is not necessarily the prettiest diamond, it's just the most rare. Color is a matter of your own personal choice. Color grades between D and J are virtually colorless.
CARAT-WEIGHT
This is the weight of the diamond measured in carats. One carat is divided into 100 points. So a diamond of 75 points weighs .75 carats. Two diamonds of equal weight can look very different depending on their cut. A diamond weighing one carat but poorly-cut will look inferior to a three-quarter carat diamond that is well-cut. Bigger is not always better.
What's the best shape for a Diamond Engagement Ring?
The round brilliant is the most popular shape, but it's entirely up to you and your sweetheart to choose which shape you like best.
How much should I spend?
Ben David Jewelers is an engagement ring superstore. Because our selection of rings is simply unparalleled, you're sure to find the style you're looking for in your price range. With over two hundred rings in our store, from solitaires, to the Love Story collections and Verragio Platinum you are sure to find the diamond ring of her dreams.
At Ben David, you never have to settle for a diamond that's just "okay." Because we have a wide range of payment plans for you to choose from. We'll do everything in our power to help you get the diamond you want!
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