GIA Releases Interactive Diamond 4Cs App for Android Phones and Tablets

Owners of Android phones and tablets, such as the Kindle Fire and Samsung Galaxy, can easily access information about the 4Cs of diamond quality, thanks to a slick new app released by the Gemological Institute of America (GIA).

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The free app, called “GIA 4Cs,” engages the user with interactive features, video content and information on the GIA-created 4Cs (color, clarity, cut and carat weight) of diamond quality.

“Bringing objective information about gems and jewelry to people when and where they want it is central to GIA’s public-benefit mission,” said Kathryn Kimmel, GIA vice president and chief marketing officer. “The Android 4Cs app puts GIA’s 82 years of innovation and research right on the screens of the most widely used smart phones in the world.”

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The simple-to-use app allows users to explore diamond color across the GIA D-to-Z color scale, see typical inclusions on the GIA clarity scale, and learn how the cut can significantly affect the look of a diamond.

The new social feature in “My Diamond Wish List” encourages users to keep a record of the diamonds they’ve seen and considered while using the app, and then email, tweet, or share on Facebook the diamonds they’ve saved to their personal wish list.

The new “GIA 4Cs” app for Android devices is downloadable for free at Google Play. It is offered in English or Simplified Chinese. The version for the iPhone and iPad, which had been released about a year ago, is also available for free at iTunes.

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